Video + Radio
More than ever, video plays a key role in connecting with your stakeholders, whether that’s on digital platforms or via broadcast television. And speaking of broadcasts, radio continues to demonstrate value as a medium despite radical changes in the entertainment landscape.
In both cases, the key is to know what message you’re trying to communicate and who you’re trying to reach. With experience in writing, production, and as talent, I have a uniquely holistic perspective on these two key marketing tools.
POWER MOVES: Radio
The energy-savings programs of POWER MOVES, created by Wabash Valley Power Alliance, are primarily focused on reaching a rural audience for whom radio remains very relevant. The spot below is one of several that I wrote, produced, and for which I provided voiceover talent.
POWER MOVES: Video
To promote their refrigerator recycling program, POWER MOVES wanted to create a fun, friendly, and engaging video. In my first outing on camera I tell the story of just what happens to an old fridge that goes from your kitchen to the great beyond. This video would go on to earn the Gold Award at the “Spotlight on Excellence” national awards program, sponsored by the Council of Rural Electric Communicators and the National Rural Electric Cooperative Association (NRECA).
POWER MOVES: Co-op Solar Interactive Animation
One of the most exciting projects I worked on with POWER MOVES was the launch of Co-op Solar, a unique energy model that made solar power available to all of their members–regardless of whether they installed solar panels. That’s a big deal, but a complicated concept to explain.
To help, I wrote and produced an interactive animation to help their audience understand how it all works.
Watch it here.
Indianapolis Public Schools: Innovation Schools
The Innovation Schools model from Indianapolis Public Schools is unique. It’s also the result of a joint effort by IPS, The Mind Trust, the the Mayor’s Office of Education Innovation. When IPS found itself in need of a short video to explain not just the school model but how it came into existence, I wrote and produced a video to help them do just that.
Watch it here.
2020 OneAmerica Annual Report: Customer Testimonial
In 2020, the COVID-19 pandemic posed serious challenges not just for OneAmerica but for the people they served. Less seriously, it also posed logistical challenges for assembling the annual report, since in-person filming was no longer an option.
I was fortunate enough not just to produce this customer testimonial, but also to learn the deeply touching story of Terry DeFrain, a caregiver who OneAmerica helped throughout the pandemic.